Design localization Google's home page in Asia

When we tell new clients that we do website localization, many think first of translation, since that’s about as far as most companies take it. It usually takes a few sentences and examples to explain that localization extends beyond translation to visual design, features and even content strategy. But I think carrying these three screenshots around in our pocket could make the point even faster: home page:

Google Japan home page:

Google Korea home page:

Google China home page:

Thanks Gen!

October 14, 2008