We help you build
imaginative products and services from a deep understanding of people and culture.

we work

User Research

We conduct qualitative research to help you understand how users respond to your product.

Rapid Prototyping

Starting from your hypothesis, we create low-fidelity proto­types, test them with users, and uncover the right product to build.

Team Mentoring

We guide your team through design decisions, matching speed and deliver­ables to how you're already working.

Design sprints

We work with you to sketch, prototype and validate a product idea or service that drives your business forward.

Design & Development

Starting from your big idea, we create a beautiful app or web service you can bring to market, or if you prefer, code-ready designs.

Expert Reviews

We identify and priorit­ize issues in design, usability and copywrit­ing, then deliver an action plan for how to resolve them.


Exploratory design


Expressing emotions through tactile tech

To inspire technologists to question the inevitability of screens everywhere, we prototyped a calm device for the ritual of self-reflection.

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UX Research


Learning from thriving users

We gathered key insights about the Japanese job search experience from dozens of home and office interviews, informing the product strategy and business case.

Design, strategy & development


Tools for runners as powerful as our shoes

AQ helped ASICS to design and grow their flagship digital product over six years: a set of tools that millions of runners used to achieve performance goals.

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Product design & development


Scaling design impact at startup speed

We built a design system that services multiple products, helping designers and engineers meet the growing demands of this Japanese AI powerhouse.

Design consulting


Designing for a growing Japanese userbase

Medium redefined online writing with careful typography and UI design. We helped their design team translate this experience for the Japanese language.

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