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ASICS Europe
Starting 60 years ago with inspiration for a better basketball shoe plucked from an octopus salad, ASICS's innovations in sports shoes and apparel continue to win the loyalty of athletes around the world. Today, ask most runners and they'll tell you ASICS makes the best gear for them.
In 2008, ASICS embarked on an extensive reshaping of its online presence. AQ joined this effort starting with the design of a unified global homepage and masthead. The new design supports a wide range of content resources and messaging needs, through a flexible set of interface elements and modules, unified by a simple set of proportions and typographic styles.
This new homepage became the basis for a full redesign of ASICS’s European websites. AQ provided interface and visual design to communicates the quality of ASICS products, shares expertise on the mental and physical aspects of sport, and extend ASICS’s community activities online.
Today, AQ leads the visual design of ASICS online properties for 24 countries. We work with Tokyo technologists The Plant and ASICS’s own content managers to launch collection and brand campaigns, improve content quality and presentation standards, provide useful tools and services for runners, and plan email and social media activities.
A normally sedentary bunch, we’ve even managed to rise from our ergonomic office chairs and hit the Tokyo pavement from time to time, laced up in ASICS of course.
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Unified global homepage design (Europe, US, Japan)
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Campaign website for AYAMi, ASICS's fashion-forward running apparel line
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Mix and Match lets runners create and share their own running kit.
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The product page supports the integration of customized visuals and special media, allowing ASICS to echo offline media campaigns while adhering to the information architecture, SEO and design standards of the website.
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The 2010 Global Brand Campaign let's consumers share the “cleansing power of sport” by sharing their everyday frustrations.
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The shoe adviser gives runners instant feedback on the right shoes for them via a familiar first person interface. Post-redesign, users stay twice as long on the site, view twice as many pages and learn a bit more about their own running identity.
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Working with illustrators Michael Mesker and Aaron Renier, we created a range of editorial graphics and animations that communicate complex ideas with clear images in an approachable style.
Blog
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We’re looking for a studio manager to join AQ.
Mission: help us keep our studio humming with ideas and a great place to work.
May 16th, 2012
More Work
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MuPon, the Museum Coupon App
AQ has built a simple coupon app in cooperation with TAB and their museum partners.
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ATND
Event organization tool of choice for Tokyo's tech community
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My ASICS iPhone App
A smartphone app relevant to the environment and the needs of runners before, during, and after training.
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Echigo-Tsumari Art Triennale
Digital strategy and design for one of the world's largest international art festivals, held every 3 years in Niigata Prefecture
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Bagcheck
Bagcheck is a fun way to discover and share items we use and love: computing, photography, cooking or sports.
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Tokyo Designers Week
The website for Tokyo Designers Week, the biggest and most famous design event in Japan.
