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ASICS Europe
Starting 60 years ago with inspiration for a better basketball shoe plucked from an octopus salad, ASICS's innovations in sports shoes and apparel continue to win the loyalty of athletes around the world. Today, ask most runners and they'll tell you ASICS makes the best gear for them.
In 2008, ASICS embarked on an extensive reshaping of its online presence. AQ joined this effort starting with the design of a unified global homepage and masthead. The new design supports a wide range of content resources and messaging needs, through a flexible set of interface elements and modules, unified by a simple set of proportions and typographic styles.
This new homepage became the basis for a full redesign of ASICS’s European websites. AQ provided interface and visual design to communicates the quality of ASICS products, shares expertise on the mental and physical aspects of sport, and extend ASICS’s community activities online.
Today, AQ leads the visual design of ASICS online properties for 24 countries. We work with Tokyo technologists The Plant and ASICS’s own content managers to launch collection and brand campaigns, improve content quality and presentation standards, provide useful tools and services for runners, and plan email and social media activities.
A normally sedentary bunch, we’ve even managed to rise from our ergonomic office chairs and hit the Tokyo pavement from time to time, laced up in ASICS of course.
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Blog
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AQ Event Report: the Induction of the Little Printer
Intrigued by Little Printer's blending of the analogue/offline with digital content publication, we got our hands on BERG's Little Printer and had an internal event to discuss its possibilities.
February 4th, 2013
More Work
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Marathon Navigator App by ASICS
An app to support the emotional and logistical needs of runners during Marathon races.
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MuPon, the Museum Coupon App
A simple app to nudge casual art goers to Tokyo's museums.
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ATND
Event organization tool of choice for Tokyo's tech community
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My ASICS iPhone App
A smartphone app relevant to the environment and the needs of runners before, during, and after training.
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Echigo-Tsumari Art Triennale
Digital strategy and design for one of the world's largest international art festivals, held every 3 years in Niigata Prefecture
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Bagcheck
Bagcheck is a fun way to discover and share items we use and love: computing, photography, cooking or sports.
