November 15th, 2010
A look back at AQ’s first event, including full-length video of the talk.
On October 29th, we held our very first event, “AQ Presents Adam Greenfield: Becoming Real – The Art of Making Things Happen.
Adam presented a balanced and hopeful outlook on the great challenge that everyone who has an idea faces: how to see their vision through to something the rest of the world can actually see, touch, experience, enjoy, and use.
After a critical, yet sympathetic look at historical case studies, including his own, Adam highlighted a few current leaders who are getting out of “project” and into “object” often, and with great social impact. He concluded with a review of five strategies to get to “object”, their associated strengths and risks, and a slight tip of the hand towards the one in which he sees the most promise.
We had a lively question and answer session after the talk, and wrapped up around 22:00. For those that asked (or were wondering!), this is what our menu looked like:
Adam had been working out of AQ’s offices for about a month when a lunchtime discussion of Bruno Latour sparked the idea for this talk. With just a few weeks left before Adam’s departure, with half the team on leave in between, the organization was a frantic endeavor. But with some light-footed decision making anchored in a Google spreadsheet, momentum stayed on our side. We’re very happy with how it turned out, and can’t wait to get started on the next one.
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See you next time!
Project announcements, interviews and essays on design, typography, and the Japanese web.
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