October 28th, 2010
AQ Presents Adam Greenfield: Becoming Real – The Art of Making Things Happen Friday, Oct 29th from 19:00 Location: Co-lab Nishiazabu 2-24-2 Nishi-Azabu, Minato Ward, Tokyo (Map) Free English talk with English/Japanese slides 40 seats About the talk The talk is called “Becoming Real: The Art of Making Things Happen.” It starts in my own [...]
About the talk
The talk is called “Becoming Real: The Art of Making Things Happen.” It starts in my own frustration with how few of the projects I’ve been involved with in the course of my career ever actually shipped, launched, or otherwise saw the light of day.
My interest is in trying to understand the process by way of which an idea becomes a project, and a project in turn becomes an object — something real, something that exists. The intention is to develop some useful thoughts about how to improve a project’s chances of making it all the way to launch.
Along the way, we’ll talk about Bruno Latour’s ideas of “recruitment” and “translation,” Jasper Morrison’s experiences with Canon, the Non-fiction.nl collective and their experience in short-term adaptive reuse of spaces in Amsterdam, and what happens when venture capitalists and angel investors attach themselves to a project. It should be of interest to artists, designers, engineers, property developers, entrepreneurs, and anyone else who’s ever tried to Make Something Happen.
Adam Greenfield is founder and managing director of Urbanscale LLC, a New York City-based urban systems design practice, and co-founder of Do projects, an undisciplinary design collective. He is the author of “Everyware: The dawning age of ubiquitous computing” (2006) and the forthcoming “The City Is Here For You To Use.”
Greenfield was previously head of design direction for service and user-interface design at Nokia and head of information architecture at Razorfish Tokyo.
We’ll have refreshments AND the fabulous Yoyo.san from Vacant will be serving curry plates (800jpy)
Contact firstname.lastname@example.org to let us know you’re coming.
See you there!
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