February 13th, 2009

Milestones and Google Analytics

A feature request to add understanding to the bumps and dips in user metrics.

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Recently, we started working on a new project with a quick launch cycle and several dev projects moving at once. We’re tracking the project with Google Analytics, and as you can imagine, there have been a lot of bumps large and small to follow in our stats.

One team member suggested that we keep a log of our releases so we understand how they correspond to changes in traffic patterns. That got me thinking, “it’d be nice to track releases in GCal and have them appear on Analytics timelines.”

This would be especially useful for large organizations where stakeholders not directly involved in the website are occasionally checking Analytics to understand which web projects are paying off, and how the site is affecting their business.

I mocked this up quickly, taking design guidance from Google Finance. If anyone at Mountain View is listening, this one’s on the house!

Chris PalmieriAfter studying graphic design and Japanese language and aesthetics, Chris moved to Tokyo in 2001 to begin his design practice.
He co-founded AQ in 2004 to bring design basics to cultural organizations with bilingual websites. In his current role as managing director, Chris works with clients to clarify their ideas, oversees the creative process and designs.Read more posts by Chris Palmieri


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