January 20th, 2009
A new website for Japanese sportswear maker, that’s as lightweight, sturdy and hi-tech as their shoes.
Since last fall, we’ve been busy cooking up a redesign of the ASICS website for Europe, and last Friday, we finally launched in the UK:
Thanks to a clear brief and open mind from ASICS, and strong strategic insight on how to engage runners on the web from Analog Folk, this site was a dream for us to design.
A few quick highlights:
We have more countries, content and features on the way in the coming months, and will do a full write-up soon, but for now, a big thanks and o-tsukare to Raphaël, Mairéad and Holger at ASICS, Ryan in Chicago, and Craig and Wada-san here in Tokyo!
Project announcements, interviews and essays on design, typography, and the Japanese web.