October 15th, 2008

Design localization Google’s home page in Asia

In design, local tastes rule, even for Google.

When we tell new clients that we do website localization, many think first of translation, since that’s about as far as most companies take it. It usually takes a few sentences and examples to explain that localization extends beyond translation to visual design, features and even content strategy. But I think carrying these three screenshots around in our pocket could make the point even faster:

Google.com home page:

Google Japan home page:

Google Korea home page:

Google China home page:

Thanks Gen!

Chris PalmieriAfter studying graphic design and Japanese language and aesthetics, Chris moved to Tokyo in 2001 to begin his design practice.
He co-founded AQ in 2004 to bring design basics to cultural organizations with bilingual websites. In his current role as managing director, Chris works with clients to clarify their ideas, oversees the creative process and designs.Read more posts by Chris Palmieri


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