October 15th, 2008
In design, local tastes rule, even for Google.
When we tell new clients that we do website localization, many think first of translation, since that’s about as far as most companies take it. It usually takes a few sentences and examples to explain that localization extends beyond translation to visual design, features and even content strategy. But I think carrying these three screenshots around in our pocket could make the point even faster:
Google.com home page:
Project announcements, interviews and essays on design, typography, and the Japanese web.