Client Work
ASICS Europe
ABOUT THE CLIENT
ASICS produces innovative sports products and technologies for athletes and active consumers. Their running footwear is beloved by runners around the world for their comfort and performance.
WHAT WE DID
- Web Design
- Frontend development
PROJECT
ASICS Europe site Redesign View UK Site
Since November 2008, AQ has been responsible for the design and front-end development of ASICS websites in Europe.
Starting with the UK In January, we rolled out a new unified design and information architecture for 12 European countries, and created shared design elements for the US and Japanese sites.
In 2009, we're continuing to add new content and features while providing guidance and customizations to each country as they adopt the new design.
- Flexible grid-based design allows quick incorporation of new content and features while encouraging consistency as country webmasters adapt the site to local needs.
- CSS-driven typography easily accommodates customizations for specific languages.
- The zippy shoe adviser helps runners understand how ASICS footwear fits individual needs through technology, while keeping them engaged with the brand longer.
- Country webmasters manage all content and translations via a bespoke CMS built for ASICS by The Plant.
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