New Project Launch: ASICS UK
January 20th, 2009
Chris Palmieri
Since last fall, we’ve been busy cooking up a redesign of the ASICS website for Europe, and last Friday, we finally launched in the UK:
Thanks to a clear brief and open mind from ASICS, and strong strategic insight on how to engage runners on the web from Analog Folk, this site was a dream for us to design.
A few quick highlights:
- Sparse, grid-based design lets the products shine and encourages consistently-designed extensions.
- CSS-driven typography easily accommodates other languages
- A zippy, one-screen shoe advisor
- Speedy, easy to use Merb based CMS by The Plant
We have more countries, content and features on the way in the coming months, and will do a full write-up soon, but for now, a big thanks and o-tsukare to Raphaël, Mairéad and Holger at ASICS, Ryan in Chicago, and Craig and Wada-san here in Tokyo!
Chris Palmieri : iixii » Blog Archive » Drop up?
February 23rd, 2009
[...] it might be a while before we get to a full writeup of the ASICS EU redesign, I thought I might share a few little points of happiness we found along the [...]